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Email Marketing

Our full service digital agency division.

Dark mode in email. All you need to know

What is dark mode? The latest updates to the Apple OS, iOS, Windows and Android have enabled the "dark mode" option (sometimes referred to as "night mode").Dark mode is...

How we’re enabling non-technical people to build the world’s most advanced emails

Firstly, a little bit of background to the project. Some time ago here at Altaire we had our own problems building emails. It's not that we technically didn't...
Woman working on a laptop

Call them what you want. Kinetic/Interactive/Enhanced emails are the new norm, and customers...

Your customers are busy. Real busy. Yeah, you've spent weeks planning your next campaign and it's taken far too long to get it signed off but you know lots of...
email fail

How to avoid that ‘Oh-No!’ moment in email marketing

That moment. We've all been there. You just received the latest email you've poured sweat into but oh no, you spot a major FUBAR and your mind goes into overdrive....
competitor research

Tracking your competitors email has never been so important

Ask an expert, they say. There are many experts in our industry. Lots. Thought leaders, people with inspiring track records and of course associations and industry veterans all...

Altaire: Pushing the boundaries of email

Altaire is a company that loves to challenge what’s possible in email, but we also like to make sure as many people as possible benefit. Our team of email...