DCPs are coded content placeholders built into all existing email programmes. They use customers’ purchase history, behaviour and engagement data to allow more advanced content targeting.
You choose the position of the pods, then they are there ready and waiting for when you need them, even after an email has been sent.
Covid-19 highlighted the need for all businesses to be ‘in the moment reactive’, whether communicating with their customers or colleagues.
Add a personalised recall message as a header to any email for the relevant customers.
Whether through design or emergencies, e.g., power failure or flooding, add useful messaging to the customers who need to know.
Perfect for planned sales or reactive discount messages, tailored to buyers or potential buyers of specific products.
Show personalised targeted content based on your customers’ latest action, be it browsing or purchasing behaviour.
Cross-sell other business areas with content targeted to select customers.
Make changes within seconds to any DCP – even after the email has been sent.
Hold your customers’ attention when you use data to personalise information in an engaging way
Flexible, personalised, reactive & real-time messaging – made easy
Personalised recipes or meals? Who doesn’t love ‘em?