Dynamic Content Pods

Flexible, personalised, reactive and real-time messaging – made easy.

Ever wished you could add timely messaging to existing emails without the costly rebuilding process?

With our built-in Dynamic Content Pods (DCP) you can.


Flexible Dynamic Content Pods

Adding planned or last-minute content to your emails

Dynamic Content Pods (DCPs) are coded content placeholders built into any existing email programme. They use customers’ purchase history, behaviour and engagement data to allow more advanced content targeting.

You choose the position of the pods, then they are there ready and waiting for when you need them, even after an email has been sent. Not only giving you options to add content at a later date, even after the email has been sent, but also saving you valuable time. The time needed to re-brief, re-build, re-test, and re-approve your updated email.  Not to mention the additional costs. 

DCPs and some of their many uses

React in the moment – email cover for any emergency

Covid-19 highlights the need for all businesses to be ‘in the moment reactive’, whether communicating with their customers or colleagues. The Dynamic Content Pods give you the option to add the emergency messaging into emails already in play, rather than starting from scratch. 

Reactive – product recalls

Having a Dynamic Content Pod as a header place holder has many tactical uses. Target the purchasers of the product being recalled with personalised message in the header of any email to react in the moments needed. And ensure it is the first thing they see.

Real-time - business opening and closures messaging

Whether through design or emergencies, e.g., power failure or flooding, add useful messaging to the customers who need to know.

Planned strategic or tactical messaging

Perfect for planned sales or reactive discount messages, tailored to buyers or potential buyers of specific products.

Triggered by customer behaviour

Show personalised targeted content based on your customers’ latest action, be it browsing or purchasing behaviour.

Next best action messaging

Cross-sell other business areas with content targeted to select customers.

Changes made possible even after the email is sent

Make changes within seconds to any DCP – even after the email has been sent.

How could our DCPs help you?

Personalisation products overview

Podder & Personalised Imagery

Join your text, data and imagery with Podder’s agile pods


Data Driven Pods

Hold your customers’ attention when you use data to personalise information in an engaging way


Dynamic Content Pods

Flexible, personalised, reactive & real-time messaging – made easy


Product Personalisation Engine

Real-time algorithms delivering personalised recommendations at scale


Recipe Personalisation Engine

Personalised recipes or meals? Who doesn’t love ‘em?


Active Content Platform

Personalise your real-time inventory with action-driven content, delivered at scale