Dynamic Content Pods (DCPs) are coded content placeholders built into any existing email programme. They use customers’ purchase history, behaviour and engagement data to allow more advanced content targeting.
You choose the position of the pods, then they are there ready and waiting for when you need them, even after an email has been sent. Not only giving you options to add content at a later date, even after the email has been sent, but also saving you valuable time. The time needed to re-brief, re-build, re-test, and re-approve your updated email. Not to mention the additional costs.
Covid-19 highlights the need for all businesses to be ‘in the moment reactive’, whether communicating with their customers or colleagues. The Dynamic Content Pods give you the option to add the emergency messaging into emails already in play, rather than starting from scratch.
Having a Dynamic Content Pod as a header place holder has many tactical uses. Target the purchasers of the product being recalled with personalised message in the header of any email to react in the moments needed. And ensure it is the first thing they see.
Whether through design or emergencies, e.g., power failure or flooding, add useful messaging to the customers who need to know.
Perfect for planned sales or reactive discount messages, tailored to buyers or potential buyers of specific products.
Show personalised targeted content based on your customers’ latest action, be it browsing or purchasing behaviour.
Cross-sell other business areas with content targeted to select customers.
Make changes within seconds to any DCP – even after the email has been sent.
Hold your customers’ attention when you use data to personalise information in an engaging way
Flexible, personalised, reactive & real-time messaging – made easy
