Segmentation & Personalisation

Capture your customer's attention

Get personal, and in real-time

One-to-one email personalisation is now the customer-expected-norm, but it’s so much more than a well-placed name. Get it right and see all your metrics – open rate (OR), click-through rate (CTR), click-to-open rate (CTOR) and return on investment (ROI) grow.

One email countless variants

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Grab your customer's attention

You only have seconds to capture your customers’ attention and a potential sale or other desired action.

Deliver relevant, timely and customer-first personalised messages to prove you understand and respect your customers.

Get personalisation right to reap the potential rewards when your customers look forward to receiving and engaging with your emails.

Beyond segmentation

There are many ways to simply segment your data. We can do that too, but prefer to help you on your journey to true 1:1 personalisation.

Customer-first emails today

With tomorrow’s technology, together we can unleash the power of your data. Move from batch and blast to personalised emails at individual customer level.

And, if you like, we can personalise for your website, social, mobile and app too.

Personalisation products overview

Podder & Personalised Imagery

Join your text, data and imagery with Podder’s agile pods

DDP

Data Driven Pods

Hold your customers’ attention when you use data to personalise information in an engaging way

DCP

Dynamic Content Pods

Flexible, personalised, reactive & real-time messaging – made easy

PPE

Product Personalisation Engine

Real-time algorithms delivering personalised recommendations at scale

RPE

Recipe Personalisation Engine

Personalised recipes or meals? Who doesn’t love ‘em?

ACP®

Active Content Platform

Personalise your real-time inventory with action-driven content, delivered at scale