One-to-one email personalisation is now very normal and, what’s more, your customers expect it. But it’s so much more than a well-placed name. When you get it right you’ll see all your metrics grow. Open rate (OR), click-through rate (CTR), click-to-open rate (CTOR) and, most importantly, your return on investment (ROI).
You only have a few seconds to catch and hold your customers’ attention. So make those seconds count with personalisation. Only then will your hard work lead to a sale, or, another action you need for your business.
Deliver personalised, relevant, timely and customer-first, messages and prove you both know, and respect, your customers.
Get it right and you’ll reap the rewards. That’s when your customers look forward to seeing your emails land in their in box. They open them, scroll through and see you’ve given them something of interest to engage with. And that only happens when you emails show you understand your customers.
There’s many ways to simply segment your data. By all the usual ways; demographics, devices, time, location etc. We can do that too, but prefer to help you on your journey to true 1:1 personalisation. Not only that but we have the right tools to help you take your first, or more advanced, steps. And a whole section of this site so you’ll find the tools to suit you.
Not only for email, And, if you like, we can personalise for your website, social, mobile and app too.
Hold your customers’ attention when you use data to personalise information in an engaging way
Flexible, personalised, reactive & real-time messaging – made easy
