Podder

Make light work of manually joining products, text and data to see your results grow.

Contextualise your content without first party data

Add weather forecasts or add weather-appropriate products to your emails in real-time.

Improve split testing

Podder’s agile pods allow you to optimise A/B or multiple split testing in real-time. The winning results are automated to deploy for the rest of the email send. Perfect for CTAs, hero images, headlines, position testing etc.

Correct content at time of email open

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Remove the unknown around when customers open their emails. Podder always shows the correct content – porridge at breakfast, sandwiches at lunch, spaghetti at dinner.

Optimise for “trending now”

Podder puts the best performing content to the top of your email. Our real-time “voice-of-the crowd” algorithms select products, services, messages – or any other variable – with the most clicks for your champions. Your emails will automatically display the products people most want to see – and it may surprise you.

Personalise your imagery at scale

Surprise and delight your customers with a touch of data-driven personalised imagery. You can customise any imagery at scale with the customer’s name or other information, or mix with our interactive tech for truly unique experiences. Perfect for offers, loyalty programmes, coupons, receipts, delivery dates and anything else you like.

Like to know more

Personalisation products overview

Podder & Personalised Imagery

Join your text, data and imagery with Podder’s agile pods

DDP

Data Driven Pods

Hold your customers’ attention when you use data to personalise information in an engaging way

DCP

Dynamic Content Pods

Flexible, personalised, reactive & real-time messaging – made easy

PPE

Product Personalisation Engine

Real-time algorithms delivering personalised recommendations at scale

RPE

Recipe Personalisation Engine

Personalised recipes or meals? Who doesn’t love ‘em?

ACP®

Active Content Platform

Personalise your real-time inventory with action-driven content, delivered at scale