Product Personalisation Engine

Personalise product recommendations at scale with our Product Personalisation Engine (PPE).

Make your emails hyper-engaging and show your customers their personalised products or services, whether on offer, or, for any other chosen variable.

Hyper-relevance through product personalisation

Engagement increases when you use product personalisation to show your customers offers on products they usually buy, or predictive matches based on those products. We use our Product Personalisation Engine (PPE) to achieve this hyper-relevance in your communications. This tool uses multiple algorithms to sift through your data to identify the right products or services for your customers.

What’s more, when prices or other details change, PPE updates automatically to show your customers correct real-time information.

email showing data driven personalised P&O journey tracker
P&O mid-cruise email

Simple to setup and quick to get started

Once we have your data loaded onto our product personalisation platform (we never need information which will identify any customer), our tried and tested algorithms integrate your desired business rules in as little as 2-4 weeks.

Your business rules are integral

Automated personalised product recommendations are based on customers’ previous purchasing history. The highest level of quality assurance and coding of your business rules makes sure inappropriate products are not shown.

Accuracy is key to success

PPE allows 19m Sainsbury’s customers to open their email campaign at any time and see highly relevant, personalised product content. Automatically. Delivering this functionality at scale and in real-time is invaluable for businesses with large inventories and a huge benefit to customers.

Real-time delivery delivered

PPE calculates the most relevant personalised products for any customer within a few milliseconds. Recommendations are delivered to millions of customers in real-time using dynamic content driven by our Active Content Platform (ACP®).

A goal scored 5 minutes ago becomes a thing of the past.

Find out how PPE helps your business

Personalisation products overview

Podder & Personalised Imagery

Join your text, data and imagery with Podder’s agile pods


Data Driven Pods

Hold your customers’ attention when you use data to personalise information in an engaging way


Dynamic Content Pods

Flexible, personalised, reactive & real-time messaging – made easy


Product Personalisation Engine

Real-time algorithms delivering personalised recommendations at scale


Recipe Personalisation Engine

Personalised recipes or meals? Who doesn’t love ‘em?


Active Content Platform

Personalise your real-time inventory with action-driven content, delivered at scale