Engagement increases when you use product personalisation to show your customers offers on products they usually buy, or predictive matches based on those products. We use our Product Personalisation Engine (PPE) to achieve this hyper-relevance in your communications. This tool uses multiple algorithms to sift through your data to identify the right products or services for your customers.
What’s more, when prices or other details change, PPE updates automatically to show your customers correct real-time information.
Once we have your data loaded onto our product personalisation platform (we never need information which will identify any customer), our tried and tested algorithms integrate your desired business rules in as little as 2-4 weeks.
Automated personalised product recommendations are based on customers’ previous purchasing history. The highest level of quality assurance and coding of your business rules makes sure inappropriate products are not shown.
PPE allows 19m Sainsbury’s customers to open their email campaign at any time and see highly relevant, personalised product content. Automatically. Delivering this functionality at scale and in real-time is invaluable for businesses with large inventories and a huge benefit to customers.
PPE calculates the most relevant personalised products for any customer within a few milliseconds. Recommendations are delivered to millions of customers in real-time using dynamic content driven by our Active Content Platform (ACP®).
A goal scored 5 minutes ago becomes a thing of the past.
Hold your customers’ attention when you use data to personalise information in an engaging way
Flexible, personalised, reactive & real-time messaging – made easy
