There are many fingers in an email pie; from the client and their stakeholders, the Account Manager, the Email Designer(s), Builder(s) and finishing with Altaire’s QA specialists. These highly-skilled, problem-solving, almost pedantic professionals take Altaire’s “Question Everything” motto and enthusiastically apply it to every email produced. By the time an email arrives with Altaire’s QA team it has been seen by many eyes, some eyes having seen it very closely and more than once. But the pie is not ready for the oven just yet – it will go past more eyes, more than once, because if it’s not perfect, it’s not going.

At the heart of our team is our in-house Quality Assurance Control System (QACS), affectionately called “Duck”, an ever-evolving beast which is under constant revision and improvement. Duck contains our Secret Sauce, a list of controls tailored to each individual client to ensure that not only does the email translate the brand’s identity to their customers but its content is 100% accurate, whilst looking and working perfectly. Every email. Every time. Our controls range from confirming the test email matches the client’s signed-off creative, through numerous aspects of its functionality, to simply having no typos. We’ll spot anything that’s wrong, from a missing space to a 1-pixel error in an image, and the email will not be signed off until all controls have been passed and the email has been certified as approved.

And that’s just our internal QA. Once we receive final tests we dive back in, running through a range of similar, different and ESP-specific sontrols to ensure it’s still perfect. Only when we are happy will we give our sign of approval.

QA is a reactive job, it requires unlimited levels of attention-to-detail, positivity and time-management. We’re perfectionists; confident in our skills and knowledge, with strong communication and interpersonal skills. You could say we’re professional nit-pickers with a licence to be nosy!

QA is both analytical and constructive, exhausting and exhilarating, pressured and rewarding. 

This just makes downtime more rewarding.