Recipe Personalisation Engine

Personalised recipes – who doesn’t love ‘em? We all get bored of similar meals every week, right? Our Recipe Personalisation Engine (RPE) selects customer-relevant personalised recipe content, inspiring customers to try new food and recipes.

Steps to successful recipe personalisation

We rose to the challenge to deliver relevant, personalised and inspirational recipes with our Recipe Personalisation Engine. RPE creates a flavour profile for each customer using flavours matched to the ingredients in their recent product purchase history. Recipes that best match a customer’s flavour profile are recommended within their email campaigns. Its a perfect example of how we use our Active Content Platform (ACP) to hyper-personalise even complex challenges such as recipe personalisation. Getting this highly complex challenge right is a great learning and transferrable to other big data projects. 

1. Recipe filter

recipe personalisation occasions and events

The Recipe Personalisation Engine analyses the ingredients from products customers purchase to learn the flavours and tastes you might like, to select all Christmas and party or entertaining recipes.

2. Customer flavour profile

Recipe personalisation flavour profile selection terms

Using the customer’s flavour profile, RPE ranks the Christmas recipes. It assigns higher scores to recipes which contain the customer’s favourite flavours in the name or ingredients of the recipe.

3. Recipe recommendations

Personalised recipe selected by Altaire's recipe personalisation engine

The selected number of recipes with the highest score are recommended, inspiring the customer to try new recipes they may not have considered before. Perfect to try with easy add to basket functionality.

RPE creative outperformed the control (fall-back) recipes by 99% beating every KPI we jointly set.

Sainsbury's - 10th January 2020

Proven content personalisation engagement results

Creative showing personalised recipe content achieves over 90% click to open rate (CTOR) uplift when compared against control creatives with non-personalised recipe

Customised data-driven automation for other businesses

This is a highly successful but complex project that requires volumes of customer and purchase data. We’re able to transfer this expertise to other big data challenges to achieve similar content personalisation. It’s difficult and not for the faint-hearted but the results are worth it.

Are you ready to make the leap?

Personalisation products overview

Podder & Personalised Imagery

Join your text, data and imagery with Podder’s agile pods


Data Driven Pods

Hold your customers’ attention when you use data to personalise information in an engaging way


Dynamic Content Pods

Flexible, personalised, reactive & real-time messaging – made easy


Product Personalisation Engine

Real-time algorithms delivering personalised recommendations at scale


Recipe Personalisation Engine

Personalised recipes or meals? Who doesn’t love ‘em?


Active Content Platform

Personalise your real-time inventory with action-driven content, delivered at scale