We rose to the challenge to deliver relevant, personalised and inspirational recipes. A prime example of how we can use our Active Content Platform (ACP) to hyper-personalise. RPE creates a flavour profile for each customer using flavours matched to the ingredients in their product purchase history. Recipes that best match a customer’s flavour profile are recommended within their email campaigns.
RPE analyses the ingredients from products customers purchase to learn the flavours and tastes you might like, to select all Christmas and party or entertaining recipes.
Using the customer’s flavour profile, RPE ranks the Christmas recipes. It assigns higher scores to recipes which contain the customer’s favourite flavours in the name or ingredients of the recipe.
The four recipes with the highest score will be recommended, inspiring the customer to try new recipes they may not have considered before.
Personalised creative achieves over 90% click to open rate (CTOR) uplift when compared against control creatives with non-personalised recipes.
This is a highly successful but complex project that requires volumes of customer and purchase data. We can transfer this expertise to other big data challenges, but it’s difficult and not for the faint-hearted.
Hold your customers’ attention when you use data to personalise information in an engaging way
Flexible, personalised, reactive & real-time messaging – made easy
Personalised recipes or meals? Who doesn’t love ‘em?